Policy & Strategy
Product development & innovation can only be successful by putting it in the right context. In order to realize this, it is essential to consider how new products can contribute to the future of your organization.
Naturally, this must fit in with the general policy and strategic objectives of your organization. A connection must also be found with your (future) target groups and customers.
By working with you to find answers to the questions about the why, the how and the what, clear plans and objectives can be drawn up that serve as a basis for the implementation of product development & innovation within your organization.
Activities such as (new) product portfolio management and roadmapping are discussed.
Product Branding
Products are the showpieces of your organization. This is the most tangible part that shows what your organization stands for and does. Therefore it is important that products have the appropriate appearance that suits your organization.
Product identity is much more than just the look & feel (corporate identity) of your products. It is also about the type of products you supply, the quality delivered and the feeling that your products evoke in your target group.
Therefore it is very important to have a clear picture of your product identity in order to be able to use it concretely in your product development & innovation; only then can your new products become successful.
Our tools help to provide insight into your product identity and product image, where your organization stands right now and where your product identity should go to in the future.
We also offer the support to translate this into concrete design features, properties, character and corporate identity for your new products. We call this Product Branding.
Complete embedding in the development process makes it possible to apply your product identity and house style effectively and successfully in product development & innovation.
Project Development
We stand for the successful setup and completion of your projects. The innovative approach of Giesen Design Consultancy, Strategic Product Development & Innovation, is the ideal approach for this.
With SPDI we have a strong and unique tool that can be tailored to your organization.
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Tailer made for your organization
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No specific prior knowledge required
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Goal oriented
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Manageble
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First time right
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Integration with Strategy & Policy
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Integration with product identity & image
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Customer oriented
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High degree of success
Organization
In order for product development & innovation to be successful, the organization must be right. It is important that the right people can give substance to your projects.
Together with you, we will examine which competences are necessary for the projects to run smoothly, now and in the future. When it is clear what is needed, the choice can be made to fill this in internally or externally.
No matter how projects are organized, specific knowledge and experience within your organization must always be fully utilized. With our approach we make sure your knowledge is fully used in your development projects.
